Potential Course/Mastermind Update

by Will Blears

Potential Course/Mastermind Update

by Will Blears

by Will Blears
I’ve been doing some significant thinking after the response I got on FB when I asked if anyone would be interested in a private FB group / live case study thing. Well, I’ve almost come to a decision and before you go on and read, let me just highlight that it will be significantly limited (20-25 people) and priced quite high. I just want to tell people this now before you continue reading as my original post on FB never mentioned a price or limited spaces.
Initially, I am looking at doing a private mastermind for 20-25 people, all of which would need vetting (not sure how yet) to ensure they’re action takers and not time wasters.
In the mastermind, they’d get access to one live case study (happening in real time) as well as the data/results for two additional case studies which would follow the exact same strategy but these last two would be private (again in real time).
The mastermind would officially last 6 months and would include:
Private FB Group
Skype Mastermind and potentially weekly calls (or hangouts which could also be recorded for those who can’t make it)
Video Recordings of the entire process as well as access to the first case study site so you can see how I set up the site, design, layout e.t.c
A few Q&A:
Why only 20-25 people? I want to be able to work with these people directly and I can’t work with more than this, it would be too crazy.
Why make the last two sites private? The wrong question, it’s more a case of ‘why three?’ well, there is strength in numbers, I know by now that not every site is a success so by doing three sites I am increasing the chances that one of them is a success.
What’s the end goal? For the case studies, it’d be that one of the sites hits $500 a month. For the members, it would be that they hit their goals (which we can discuss together prior to beginning). This could be going from $1k to $2.5k or starting a new site and hitting $500 or multiplying conversion rates by xx% or growing a site by $xxx
As well as this, it’s knowledge – everyone does things differently, I am not the best but I’ve done pretty good. I’d say my strengths lie in finding markets, setting up sites and on-page optimization (both SEO and conversion rate) and my weaknesses are off page SEO – so for anyone looking for awesome link building strategies, then I am definitely not the person to listen to ;D
Now for the not so fun part…price
This is difficult for me, it needs to be a figure that is both affordable for some, but also consciously seen as an investment – I won’t be accepting just anyone, at the end of the day this is the first time I will be doing something like this so I need members who take action, I want members who take action, I don’t want anyone who is simply going to read and then not act. That’s partially why I want to do things via FB and Skype, it’s more interactive and allows me to catch up with people to see how they’re doing.
Also, as this is the first time I am doing this – I need you to take action, as I need you to be successful, if I ever want to do something like this in the future I need the members to see results and that won’t happen unless you take action.

So, the price – it would be around $1,000 for the entire time, I think this is a good price for beginners who are ready to take things seriously and also those who have maybe tried and failed and maybe have one or two sites hitting a few hundred per month. This probably wouldn’t be for those making mid four figures plus per month, sure you would be able to see how I do things and probably apply that to your own sites, but I’d just be worried you might not get enough out of it.

If you are interested, even at this price point – then please comment below (interested) and if you have any questions then again fire away below, this is not a 100% confirmed plan, still building the idea and would love for everyone’s feedback.

Entrepreneur and Online Advertising Expert. I have 11 years experience in Online Advertising and currently I am the founder of a boutique Paid advertising agency and Affiliate Marketeer.


  1. I’m interested. The price kinda puts me off cause I guess you’d need tools as well arefs, ltp, hosting and themes etc. $100 a month would be better… Still high enough but not everyone has $1000 sat around and if someone who can afford $100 a month takes more action and is more committed…
    Also I work full time on a shift pattern, but I could still fit in if I can work around my shifts!
    I can see the point of charging high because it would weed out the time wasters and put value on the Mastermind.
    Thank you


    • Hi Tom,

      There are a few tools, but not many, also the tools you need, you don’t need a long term subscription to, you could actually use the 7 day or 30 day free trial, I used to do this a lot for tools like SEM Rush, AHREFs and LTP.

      As for hosting, this is relatively cheap when you just start, you don’t need the best hosting in the world when you just set up a site. I would advise getting a decent host, but if you are budgeting then I think it’s smarter to spend that budget on other things such as content or SEO, until the site begins getting traction and consistent traffic.

      With regards to time, without knowing much about your work hours and schedule outside of work (family / other commitments) I’d roughly say you would need 40 – 60 hours within the first month to get the site setup, this is from market research to setting the site up and having the barebones ready to launch. That time also depends on how much you already know, for example, if you are familiar with WP and basics like domain registration e.t.c then you could easily cut a few hours from that.

  2. Interested! I think the price point is fair. When you look at it, 6 months of your time for a group of 20-25 people that it 20-25K over 6 months and comparing that to your affiliate income it shows you are willing to give up your time to help people legitimately. Looking forward to working with you Will if this definitely goes ahead.

    • Thanks Jimmy. The idea is that at the end of the 6 months, people are generating a passive income from their growing sites or they’ve multiplied revenue from existing sites. For those just starting out, I’d be looking at the value, not just from the monthly revenue they now have but from the total asset value.

      For example, the site makes $50 a month is now worth somewhere between $500 – $1,000 in total value.

  3. For me, picking niches and keywords isn’t necessarily the hardest part. It is finding decent writers, systematizing it so I don’t do all the work, and I HATE building links. The case studies would be good but I am still in the $1000-1500 range and not sure how to pivot beyond that range. $10k+ sounds so distant to me

    • Hi Brian.

      I’ve been in that situation, and I honestly 100% know how it feels to not know how to get to the next step. I could probably help you quite a bit in figuring out an action plan to hitting the $5k and then the $10k figures, it would include things like optimizing the site for conversions, quick wins from an SEO perspective and a long-term plan for SEO (hitting the traffic figures you need). It might be that the markets you are currently in have a lower ceiling so you might have to setup new sites, in that case we’d go through all of that 🙂

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