Amazon Associates Tips

by Will Blears Will Blears 21 Comments

BIG NEWS – Amazon US Commission Changes – Removing Volume-Based Commission Model

Amazon US Commission Changes

So the rumors were true, Amazon Associates US are changing their commission structure after all.

This announcement comes off the back of multiple stories of people getting contacted directly by Amazon Associate employees to discuss changes to their commission structures, including a few friends of my own. The changes that are being made are big and bold and will certainly change the nature of the game drastically and have a significant impact on the niches that Amazon Associate affiliates choose going forward.

What are these changes?

Amazon US are scrapping the entire volume based model; you will no longer begin at 4% and have the capacity of hitting 8.5% commission rate each month based on the volume of sales you generate. Instead, Amazon is putting into place category specific commission ratesmost of which are under the 8.5% top tier which many full-time affiliates have been enjoying for the past several years.

You can see the official changes on Amazon’s operating page here: new vs. old

Let’s compare the changes

Amazon Associates Commission Changes

Amazon Associates old and new

I’ve put together the comparison chart above which illustrates the changes in commission rates.

Note: to explain the columns in the old row which have a dash (-) mean they are new categories and were more than likely, previously a part of the volume tier model (4% – 8.5%).

The columns with a dash (-) in the new row are no longer there; they may have been merged with other categories or are now under the ‘all other categories’ category at the bottom of the table.

Remember: the old volume-based model was exclusive of the categories noted in the column named ‘old’ above. This means that if you sold a graphics card under the old model, you would have received 2.5% commission which is equal to the new model. However, if you would have sold a lego box set, you would have received between 4% & 8.5% commission (depending on how many sales you generated throughout the month) compared to the new model which means you would only generate 3% commission.

This is the old volume-based model:

Amazon Associates volume based model

This is being completely scrapped this commission model will no longer be in action from the 1st March 2017, and you will instead have category based commissions as you can see in my illustration above.

Why is Amazon making these changes?

Honestly, no one knows, and no one is ever going to know the real reason. Once the official E-mail is sent from Amazon, perhaps they will give us a reason, perhaps not – even if they do it could (and most likely will) be some bullshit. So, let’s just forget the why and move on.

Note: before people start whining and saying things like ‘Amazon hates affiliates, they are pushing us away e.t.c, that’s bollocks, they wouldn’t go ahead and invest time and money into the Amazon Associates interface, sponsored advertisements or the official WordPress plugin. They are a business at the end of the day, a business which until recently has never made a profit, so they’re entitled to make changes, as much as we may hate them for it.

Since the birth of Amazon, it has been 100% focused on growth, what better way to grow an online retailer than to lure an army of affiliates into the program by offering them commission rates which tickle us in places we would rather not talk about!

What do I think of these changes?

While scrutinizing some of the changes drops in commissions I’ve seen quite a few which have taken me by surprise.

Let me begin with things that haven’t surprised me:

Toys, PC & PC Components, Televisions – the margins as a business on these are pretty tight already, so Amazon was doing huge favours in the toy market with the whopping 8.5% commissions (for people hitting the highest tier) I highly doubt they were making much money (if any) in this category with the volume based tier. So, it does not surprise me that toys have dropped to 3% and the same goes for PC’s which were previously included in the volume tier model but capped at $25.

Side note: it makes me lol that Amazon have added a category for Amazon Gift Cards & Wine at an incredibly tempting 0.00% >_<

Outdoor & Kitchen – I am quite surprised that Amazon created a specific category for Outdoor and reduced it to 5% from the previous volume tier model (4% – 8.5%). I would have thought the margins on outdoor products would be sustainable at a higher commission rate than 5%. Also surprising is the Kitchen category, I thought that would have been higher than 4.5% this is going to hurt a lot of people since Outdoor & Kitchen are both incredibly popular for affiliates.

Home & Home Improvement, Lawn & Garden & Pet Products – on the other side of things, I am massively surprised that this category has been given an 8% commission rate.

However, behind every decision that Amazon has made when creating this new commission model, there is a reason.

Let’s speculate

I think we can all agree that Amazon has one of the biggest and best selections of products in the kitchen and outdoor market, with a huge amount of FBA sellers in both markets which have helped Amazon offer products at significantly lower prices than many of it’s competitors. With this being said, I think Amazon understand that no other online retailer can compete on a mass scale in these markets. Sure, there are more specialist retailers for outdoor products (fishing retailers, camping retailers, hunting retailers) but Amazon is going for mass market, no one can compete.

Another point to made, going back to the FBA sellers for Kitchen & Outdoor products, I think people are less brand loyal. When it comes to purchasing a tin opener, wine glasses, knife sharpeners, tents, camping seats, flashlights, most people are not going to be bothered what brand name is on the product you simply want the best for the most affordable price and Amazon does a fantastic job at offering you this.

However, if we now discuss the home & home improvement market I think this is where consumer perceptions change, if you are looking for a sofa you may want to test it out, which means researching offline and this also means you may purchase offline (easier to organise delivery, potentially better offers in store) and if you decide to purchase online then you want one of the products you have already tested in the store in which case you go to the stores online shop or direct to the retailer. This isn’t just the case for sofas, but any home furniture.

Then you also have things like the wood grains, the quality of finish – all of which are incredibly difficult to gauge online, then you also think about lighting, how subjective is lighting, a floor lamp that I like due to its retro design may be completely opposite to your chic style. You don’t get subjective when looking for a tent or a set of kitchen knives or a garlic press.

I think by now you understand my point, there are significantly more important factors at play with the home and home improvement market so I can understand (whilst being surprised) why Amazon have opted for the higher commission rate here, there is still a lot of room to grow in that market.

With regards to the pet products market, I am not as sure about this, my speculation begs me to consider that similar to the UK, there are a few large online pet retailers who dominate the market. Pet owners do tend to be quite brand loyal, especially if they find food, treats, toys from a particular brand which get a unique and positive reaction from their pets, I’d go out on a whim here and say that Pet owners are more inclined to pay for a particular brand vs. generic products.

I also know from family and friends experiences that pet products do differentiate massively in regards to quality based on brand, so taking into account pet owners may be more brand loyal there maybe a few big online pet retailers who stock particular brands then again I can see why Amazon want to offer affiliates a good incentive to start a pet website to help take a larger share of this market.

I’d love to hear your thoughts about why Amazon has chosen certain commission rates for certain categories, whether you think they’re higher or lower than what you think they should be offering, please share in the comment section below!

Will other online retailers take advantage of this?

This is an interesting question, I don’t think there are any online retailers as large as Amazon, that cover as many product categories while offering such an efficient service (think Amazon Prime, competitive prices) that can take advantage or compete with Amazon, even at a higher commission rate.

However, one definitely comes to mind that might try…, they are owned by Walmart and they’ve been very loud and public about wanting to increase their online market share and they’ve done a pretty good job so far in taking action and doing that – 29% increase in Q4 2016.

How will these changes affect my earnings?

For those of you who are interested, I’ve not yet accurately calculated the reduction in monthly income, I forecast that I will see reductions of 15-20% revenue. However, I am not just going to sit back and take the hit, since I originally heard about the rumored changes I’ve been researching and contacting retailers directly regarding affiliate programs and I’ve been offered some pretty fantastic commission rates and bonuses so far.

What should you do?

If you are an established Amazon affiliate and are already earning four or five figures per month then follow my suggestions below:

Step 1 – Analyse your sales data

Go into your Amazon Associates account and begin analysing last months sales data, if you have one or two authority sites you will no doubt find a handful of products you sell consistently. Highlight these, then begin to research those brands behind the products, find out if they have E-commerce websites, if so then contact the company. In the E-mail, mention that you already sell xxx number of their products via Amazon and that you would love to do a deal directly.

This a win-win situation for both you and the brand, they win by removing Amazon from the equation, automatically recouping at least 7% on their margins, meanwhile they will be able to offer you a better deal than what Amazon can offer you as well as potentially offering you bonuses for hitting xxx number of sales.

Another benefit is the communication, the networking and the relationship that you can now build with said brand. This is absolutely massive in terms of moving your business forward (yes your website is a business) you can begin discussing marketing ideas with the company, perhaps they could mention you on their website with a quote from you on how good the product is. You can of course get free samples to review and also consider doing competitors to your social audience (haven’t got one, now is the time to build one) which will help attract more people to your brand, allow you to grow your social following and for the company it helps build brand awareness and of course helps with your own brand credibility.

Step 2 – Look outside of Amazon

This a biggie – until now, almost every Amazon Affiliate has solely focused on promoting products that are on Amazon’s website. Why? Because it’s fucking easy and most affiliates are fucking lazy, simple.

Well, if you don’t want to go and crawl back to your boss and ask for your old job, then it’s time to get your finger out of your ass and shift your weight. If you want to make more money then start acting like it, we’ve been very fortunate in that Amazon has made it so incredibly easy for us to make money, just rinse and repeat.

With these changes come opportunities and some of these opportunities were always there…

Have you ever done keyword research and found a load of searches for a product that isn’t on Amazon and just said fuck it, I am not going out of my way to join another affiliate program or contacting this company to try and rank in Google for a product that isn’t even on Amazon.

Honestly, I am 100% sure every market is full of these products – now is the time to begin setting up pages and promoting these products too!

It’s time to diversify

For example, if you sell coffee machines – believe it or not, Amazon isn’t the only company that sells coffee machines, and some big coffee machine companies don’t even use Amazon to sell their machines. So, get in contact with these companies, similar to step 1, but this time talk about their competitors who you’re selling xxx number of products a month, and you’d love to sell their machines as well.

If you are not an established Amazon affiliate and you are just starting out, then of course look at the categories with the higher commission rate, but also note that these categories are going to be significantly more competitive than other categories because the incentives are higher. So don’t just look at the category commission, but also consider what the AOV of a product would be in that market 2.5% of $500 is much better than 6% of $100 and also do the normal market research, competitor analysis, and keyword research that we should always do before entering a market.

Wrap it up

I am going to wrap this up now, we’re at 2,200 words, and it’s getting a bit crazy – I am going to be blogging more frequently now and also going to try and finish of the Youtube series I began and also start some other shit, so watch this space! Oh also, I am going to be writing a post on ‘life outside of Amazon Associates, opportunities for entrepreneurs’ which will discuss things like dropshipping, FBA, lead generation as well as those old school methods like digital products (Clickbank) e.t.c

P.S. Sorry to cut the post short, there is so much I could write about, but I don’t want to overwhelm people or jump around too much.

Please share this post and comment below, I’d love to hear your thoughts about these changes.

by Will Blears Will Blears 3 Comments

276% Increase in daily revenue, thanks to Black Friday – Find out how!

Black Friday Affiliate Marketing Optimisation

Unfortunately, the sales spike has finally dried out, but it was good, very good!

Today I am going to be discussing the strategies that I implemented for Black Friday that enabled me to hit 276% increase in daily revenue! Before I begin though, it’s important for me to express just how important Black Friday & Cyber Monday are for affiliates. To make this message clear, read the following quote taken from Adobe’s 2016 Black Friday consumer spending report.

Adobe today released its 2016 online shopping data for Black Friday and Thanksgiving Day. More than $5 billion ($5.27 billion) was spent online by the end of Black Friday, a 17.7 percent increase year-over-year (YoY).

Source: i4U – it’s definitely worth reading the entire report

Below there are a handful of strategies that I implemented in preparation for Black Friday and then tweaked for Cyber Monday.

  • HelloBar – if you have never used this before, it’s a free (they have a premium service, but you don’t need it) service which allows you to add banners on to your website with custom messaging and offers. What I did is add the top banner with a message such as ‘Checkout today’s Black Friday deals for crazy discounts on ‘insert product market name’ then you have the button which includes your affiliate link. You can check out HelloBar here!
  • Black Friday deals page – I set up a Black Friday deals page with some placeholder content which discussed potential Black Friday deals, including various brands and had affiliate links going to a filtered Amazon page which was filtered to include only 4+ star products with 10% discounts or above.
  • Black Friday Box – on each of my high traffic pages I added a custom HTML box above the fold which promoted Black Friday deals and asked visitors to click through to check out today’s Black Friday deals.
  • Social Media – I ran a few FB advertisements directing people to my BF deals page and targeted the relevant market through interests, competitor pages, and brands. I monitored this closely and used Google Analytics event tracking segmented by Facebook visitors to see how many users were clicking through to Amazon from Facebook. If I wanted to be even more analytical I could have set up a duplicate BF deals page with a custom tracking ID for FB just for that day.
  • Email Lists – I have a few Email lists from some of my older sites, one of which is about 15,000 users so I wrote a custom E-mail discussing the best Black Friday deals and then sent this out to the users. The links directed them to a best of BF deals page on the site which then promoted relevant deals on Amazon.

Note: I want to make it clear that whilst the above strategies significantly helped drive incremental clicks and conversions. Inevitably the bulk of additional orders and commissions were simply due to the fact it was Black Friday, which always means an increase in organic traffic and therefore an increase in sales. Not even to mention, the fact that most products that visitors are considering purchasing will also be discounted, sometimes heavily… Overall, the strategies I mention are a good addition to what is already going to be a great day of sales, it’s basically a way of optimizing your pages to the best of your abilities.

Don’t leave any money on the table.

Black Friday Results

To be honest, whilst Black Friday gets all the limelight, it’s Cyber Monday which generates the majority of sales.

amazon black friday affiliate optimisation

Note: I calculated my total earnings for these four days as $8,969.78 by calculating the average commission per order as $5.41 based on the shipped items above.

As you can see, Cyber Monday absolutely killed it, in terms of orders, even though clicks were down compared to Black Friday. You may be wondering what did I do to all of the strategies I implemented for Black Friday? Simple, I switched them from ‘Black Friday’ to ‘Cyber Monday Week’, easy!

All of my websites also received spikes in organic traffic, as you can see from the below:

amazon organic traffic affiliate marketing amazon organic traffic affiliate marketing amazon organic traffic affiliate marketing

The important thing to do on Black Friday and the Cyber Monday weekend is to ensure that as many visitors as possible click through to Amazon. That means adding a huge call to action to the top of your page, even if the page looks a little ‘fugly’ for a few days, make that sacrifice to bolster your earnings!

HelloBar results

The HelloBar’s that I setup were also performing considerably better than my standard HelloBars that I have live normally on the sites. Below you can see a screen capture of a summary of performance results from one of my websites Black Friday HelloBar’s compared to the normal bars I have setup.

hellobar amazon affiliate marketing

For the time it takes to set these bars up, it’s so worthwhile. Once visitors land on your website, they’ve instantly presented with an engaging, highly targeted message which usually results in 1-3% of visitors clicking through straight away!

Black Friday deals page results

I created one Black Friday deals page this year for one of my biggest websites, I created it about 1 month before Black Friday so I could try and get the page indexed and ranking as soon as possible. Below are the results for the page, I didn’t do any external linking, I simply added a link in the footer to the page.

amazon associates black friday

To be honest, I was expecting to have more traffic than this, but as you can see from the impressions, the traffic was definitely there. I simply was not ranking high enough for the big keywords, it’s a massively competitive market so its to be expected, next year I will make better preparations. Still, for what took me about an hour to setup, 331 clicks to my page and then additional orders and commissions from Amazon that’ll do me!

How did you do on Black Friday?

I am really keen to hear about the successes that my readers had over Black Friday & Cyber Monday, so please let me know in the comments section below! Also, if you have any questions just let me know!

by Will Blears Will Blears 21 Comments

From 2,546 to 412,894 organic visitors in 6 months

September 2016 Update: There has been a lot of discussion surrounding since this post, as well as a few other bloggers discussing this topic as well as a Reddit thread and I wanted to quickly revisit the website to see how it was doing 4 months later. I originally published this post in late May 2016, it’s now September 2016 and in that time the website has gone from 412,894 organic visitors per month to 3.43 million organic visitors per month. Yes, you read that correctly, in just a mere 4 months the website has gone from 400,000 to 3.43 million organic visitors.

How has accomplished this?

Honestly, they’ve done f**k all – they’ve added an additional 12 backlinks (according to Moz, see screenshot below) and added lots of content, but hold up – we’re not talking about in-depth buyer guides here, we’re talking about useless product summaries, literally each summary is not even 150 words and is accompanied by a nice little affiliate link going straight to Amazon.

bestproducts moz statistics

As well as this, another thing I find funny is the static price displayed alongside their ‘product reviews’ which as we all know, is a big no-no.

So, as the little guy – what can we do about this?

To be honest, I am not sure how we can battle the big media giants – that is unless we all decided to come together and make a HUGE network of sites, in my head as I write this, it would be quite epic to have a network of perhaps 100 five-figure Amazon earners to agree to link to one another’s websites but I am not even sure this would quite cut it, considering we would still be up against 30 websites all with domain authority in their 80’s and a huge brand following. Yeah, it just ain’t happening…

So, with that unrealistic solution out of the way, seriously what can we do? Continue what we are doing:

  • High-Quality Buyer Guides – a minimum of 2,500 words with product reviews and a thorough consumer guide.
  • Provide consumers with multiple types of content – written, infographics, tables, graphs, video e.t.c.
  • Stay niche? Possibly a solution is to focus on niche sites, now I don’t mean sites that focus on one product, but instead one area of products like Televisions, Headphones, Laptops e.t.c as we’re still likely to outperform a site like if we have an established site in a specific niche.

As we progress into 2017 though, this is going to become more of an issue – as of right now I imagine are generating approximately $400,000 in commissions per month. I would not be surprised if Hearst Media (the company behind Best Products) decide to launch another site in 2017 with a slightly different angle and use their network to power that site as well.

Overall, don’t be dishearted by this – just realise that we’re not alone, Google is still lagging behind, what is considered grey hat is still an extremely powerful strategy.

Original article below

Quick Update: If you are wondering what other media companies follow the same strategy as Hearst Digital Media, then check out Purch Media who own TopTenReviews, Tom’s Hardware amongst several others – Purch Media.

OK firstly, for those who I’ve promised to write a guide to Amazon TOS & general guidelines, it’s coming, I am slightly over 50% (2,000 words) of the way through it, and it will be published soon.

Back to this – while I was conducting a bunch of research for my authority site project, looking at competitors growth since they begun to present day using Similar Web & SEM Rush tools, I noticed one of the recommended competitors had extremely significant growth in just a few months. I was slightly stunned, actually, no that’s a lie…I was very stunned. I thought that Similar Web stats for this particular website may have been broken, so then I double checked with SEM Rush, which reported similar growth. That’s when I started to focus all my attention on this one website which had shown growth from 2,546 organic visitors to 412,894 organic visitors in 6 months!

SEM Rush Screenshot

At this point I’d like to highlight a few things about the history of the domain name its self:

  • Originally registered in 1998 it has a domain authority of 42 and a page authority of 50
  • It was originally the official website of Lawrence County Illinois (or at least that’s what it said, pretty sure it wasn’t).
  • Shortly afterwards the domain was simply parked, I assume a domain investor had the domain and waited for a buyer.
  • For quite a few years the domain was parked/launched/parked/launched with no real success.
  • Between 2009 and late 2015 nothing happened with the domain name.
  • Late 2015 Hearst Digital began to develop and then launch the site which is what you can currently see live on the site now.

The domain name is and it’s now owned by Hearst Digital Media, for those who are unaware, Hearst Digital Media are a huge company. For example, they generated $10 billion in revenue in 2014 and had over 20,000 employees (Wikipedia) & you can see an assortment of their sites on their company website here – Hearst Digital Media.

With all this being said you can now begin to imagine the resources and power that they have and how easy it may be to influence the SERPs for the launch of their new website

But first, why?

With traditional monetization methods such as display advertising resulting in declining revenue, large media companies have been in search of a new revenue generating machine and their answer was hardly shocking to you and me, affiliate marketing. Which many large media companies have steered clear from up until now, whilst we’ve been building niche sites or a site with 100 pages and calling it an authority (ha) these powerhouses have been publishing hundreds of posts per day and getting rich from rich media advertising on a CPM model.

Times have changed…

Unfortunately for them, the world of digital advertising has changed, with the introduction of demand side platforms and real-time bidding several years ago the cost of premium banner advertising has reduced, whilst the competition has increased – it’s no longer about direct relationships and long-term contracts, at a click of a button I can have a premium ad placement at the top of

Now, admittedly I am skimming the surface when it comes to what’s changed in digital advertising to cause the shift from CPM models to affiliate models, but we don’t have the time to go into that right now (we should be building our empires).

So, basically to summarise the why…media companies have realised that their decline in ad revenue needed to be filled by a new solution, answer = affiliate marketing.

Gawker Media is a prime example of this, up until recent years they never even touched affiliate marketing, which is crazy to think considering how much traffic they receive and how many of those users are interested in purchasing gadgets which Gawker Media have discussed, reviewed or even just mentioned. Nick Denton CEO of Gawker Media has recently been quoted declaring that their efforts in affiliate marketing have provided “a valuable second revenue stream.”

But I don’t need to sell you guys on the value of affiliate marketing; we own it! So let’s move on…

How has Hearst Digital Media leveraged their strength & power to help launch

The site launched in November 2015 and currently has 1,890 indexed pages in Google, which means in just 6 months they’ve published 315 pages per month. Obviously, not all of these are pages like this one, but we can rest assured that a large chunk of them are.

So, first off – with a sizeable investment in employees (editors, writers e.t.c) they’ve managed to publish 1,890 pages in just 6 months.

Secondly, and most importantly they’ve leveraged the power (domain authority) of their media network by linking to via their footer, for example: – DA89 – DA71 – DA88 – DA87 – DA87 – DA85 – DA83

And this is just a handful of examples, remember a company that generated $10 billion in revenue in 2014 and they have a huge network of ridiculouslyhigh qualitsites.

Let’s have a look at what Moz says:


Yes, from 19 root domain links the website is currently generating more than 400,000 visitors per month from organic search alone.


I mean, it is crazy…but it’s also extremely obvious and that’s what I want to point out – look how openly obvious it is that websites with a strong domain authority and incredible authority push a website to new heights. Now, we don’t all have a network of hundreds of sites with DA of 80+ all of which are brands in their own right. However, we can get access to these sites through guest posting and blog commenting.

I wanted to discuss this to really highlight how our competition (yes, anyone who tries to rank for best xxx products) is playing the SEO game and the power they have behind them not just from linkable assets but also monetary investment. Now, this isn’t supposed to depress you and make you want to quit, it’s the world wide web for fuck sake it’s big enough for us all, but remember next time you are wondering how you can rank, look at the big players and see how they’re doing it. We might not be able to copy them, but it’s good to see how these links affect a sites performance.

Also, is a honey pot of niche opportunities for anyone who has yet to jump on the Amazon associates bandwagon – check these out for example:

niche keyword research

This is just a snapshot of the kind of queries and niche markets you could enter there are probably 50 here and there are another 81,323 queries including the word best from alone.

I am interested in hearing your thoughts about what I’ve spoken about here, please leave a comment below! Also, check out 7 six-figure Amazon Associate sites here.

by Will Blears Will Blears 1 Comment

How to choose the right product at the right price?

If you are in the process of finding a lucrative, low competition market for your first (or your next) Amazon Associates website then please consider the following statement.

There is no difference between selling a product at $50 and selling a product at $500 other than the commission you receive.

The reason I want you to think about this is because the commission you will generate from a $50 product vs a $500 product is significantly different, yet the market research, competition and overall process of getting the user from Google to your website and then through to Amazon is exactly the same.

I’ve made a quick 8 minute video below which discusses this in more detail and provides an example of what I am talking about. You can watch it right here:

Amazon Affiliate Marketing – Product Selection

I do hope you found the video useful, please subscribe and share as I will be making plenty more in the following days, weeks and months to come.

If you disagree or you have experience that says otherwise then please share it. As an affiliate marketeer I can only base things on my own experiences and of those that share their experiences with me.

by Will Blears Will Blears 26 Comments

7 Six Figure Amazon Affiliate Websites for inspiration

Last Updated: 4th October 2016

To compliment my 30 days to make a sale case study that I am currently publishing, I thought it’d be useful to highlight a variety of Amazon Associate websites which are making a six figure yearly income. Now, to be clear I don’t know how much revenue these websites are making however, I will be using my experience in the industry to speculate that each website is earning at least $100,000 per year in commission from affiliate revenue.

Take a look at the examples below, bookmark them and use them in your market research, take inspiration from them and perhaps model some of your own affiliate websites of the back of their success.

#1 Consumer Search –

amazon affiliate website examples

Domain Registration year: 1997

Website launched in: 2000

Domain Authority: 69/100

Indexed Pages: 4,320

Acquisition History: Acquired by in May 2007 for $33 million and then sold to iAC in 2013 as part of a larger deal for $300 million.

Monthly Visitors: 1.2 million (Similar Web data)

Organic Keywords: 478,000 keywords

This website is an absolute mammoth and I love it. I first found this website many years ago and ever since I’ve been drawn to it by it’s simplicity. All they do is what the majority of us affiliates do when we setup niche websites, targeting best + review type keywords, they just did it on a mass scale.

Their website design isn’t modern, but it is obviously performing well – take inspiration from this website the next time you are looking to setup a new affiliate website.

#2 The Sweet Home –

amazon associates affiliate website

Domain Registration year: 2000

Website launched in: 2013

Domain Authority: 51/100

Indexed Pages: 412

Acquisition History: none

Monthly Visitors: 1.8 million (Similar Web data)

Organic Keywords: 240,000 keywords

The sister site to successful affiliate marketing website thewirecutter, this website has done incredibly well for itself considering how little time it has been. In traffic volume it has surpassed that of our first website, by 600,000 visitors per month which is incredible.

#3 Gear Patrol –

amazon affiliate website

Domain Registration year: 2007

Website launched in: 2007

Domain Authority: 60/100

Indexed Pages: 24,800

Acquisition History: none

Monthly Visitors: 2.3 million (Similar Web data)

Organic Keywords: 346,000 keywords

Another favourite of mine is Gear Patrol, on a first glance it might not come across as an affiliate site and instead a magazine style website, however underneath the innocent appearance is a cunning and simplistic way of affiliate marketing. Very little time is spent writing in-depth articles, instead the focus is shifted towards the layout, aesthetics and the high quality imagery to support each affiliate link. Amazed at how far this website has travelled in so little time.

For giggles check out what Gear Patrol looked like back in 2007.

#4 Dog Food Advisor –

amazon affiliate site

Domain Registration year: 2008

Website launched in: 2009

Domain Authority: 56/100

Indexed Pages: 8,440

Acquisition History: none

Monthly Visitors: 610,000 (Similar Web data)

Organic Keywords: 132,000 keywords

Probably the most ugly site to enter our top 7 is DogFoodAdvisor, as it looks like it was born out of the 90s I am very surprised it is even continuing to succeed in the SERPs with all the better looking, better executed websites out there. However, some how it still is surviving. This is a prime example of ‘design isn’t everything’ and how an established site can cement it’s place within the SERPs. Also, a pretty interesting market…

#5 Baby Gear Lab –

amazon affiliate website example

Domain Registration year: 2010

Website launched in: 2011

Domain Authority: 37/100

Indexed Pages: 1,790

Acquisition History: none

Monthly Visitors: 170,000 (Similar Web data)

Organic Keywords: 132,000 keywords

Sister site to, this is a prime example of ‘rinse and repeat’, if you have never heard that phrase in the IM industry then to explain, it basically means finding something that works then doing the exact same again. Every time I look at this site or it’s big brother I can’t help but think they took inspiration from our first example, either way it seems to be working out for them!

#6 Popular Mechanics –

amazon affiliate site example tools

Domain Registration year: 1995

Website launched in: 2011

Domain Authority: 86/100

Indexed Pages: 23,600

Acquisition History: none

Monthly Visitors: 8.4 million (Similar Web data)

Organic Keywords: 132,000 keywords

This is an absolute mammoth website. However, I’d like to point out as you will probably realise once entering the website, it’s not primarily focused around affiliate marketing and Amazon associates. Yet, they have a huge section of reviews and ‘best product’ related pages all of which do incredibly well in the SERPs for some heavy hitting keywords.

Check out how PM looked back in 1999, wow!

#7 Bestcovery –

amazon affiliate authority website

Domain Registration year: 2007

Website launched in: 2009

Domain Authority: 50/100

Indexed Pages: 7,490

Acquisition History: none

Monthly Visitors: 250,000 (Similar Web data)

Organic Keywords: 166,000 keywords

To finish our 7 examples of six-figure Amazon affiliate websites we have a classic example of an affiliate marketing website. Bestcovery has taken a similar approach to, focusing on consumer reviews and best product related pages to target the same type of queries. A slightly different web design but a very similar approach.

Bonus Amazon Affiliate Site Examples

The following websites were taken from my weekly Amazon inspiration post on our Facebook Group: One Mans Brand

#1 Amazon Site Inspiration: The Wirecutter (

Note: Interview with Brian Lam –

Brian Lam, owner of The Wirecutter & The Sweethome (mentioned above) launched his website back in 2011 with the goal of producing the best quality content with in-depth buyer guides based on real product recommendations.

In 2015 the site drove $150 million in E-commerce sales (mostly from Amazon) and averaged 800,000 – 900,000 visitors per month during 2015.

The Wirecutter now generates more than 10 million visitors per month and Brian has more than 60 staff employed in the business. There has never been any outside investment and it was bootstrapped from day 1.

It’s difficult to say how much revenue is being generated from the site right now, but I would guess based on those 2015 figures that he is now generating more than $1.5 billion in E-commerce sales for 2016.

#2 Amazon Site Inspiration: Best Reviews (

The second in our Amazon site inspiration series, this week I have another beast of a website which is generating 3.5 million visitors per month, with 61% organic traffic.

The website is constantly being tweaked by their team of developers, personally, I don’t think it’s a very pretty website but I am respectful that they continue to tweak and test with multiple different content layouts.

What’s their angle?

Similar to TheWirecutter, these guys promote the fact that they buy and test the products before writing their reviews. I don’t believe this is the case in all of their reviews, but there is definitely evidence to suggest that they are reviewing at least a handful of their reviews. Their team is now at least 16 people strong, so they are going to be doing some significant growing in the next 12 months I reckon.

From an SEO perspective, they had a really, really effective post a few months ago on the evolution of the office, it was a really cool idea which quickly got around the authority sites like Forbes, Engadget, BBC e.t.c all of which contained backlinks to BestReviews.

They also seem to have some relation to a few Universities, having done multiple joint studies which also helps with their link building efforts.

All in all, a slightly different angle for an Amazon Affiliate, but something which is definitely working for them!

I do hope you found this useful, of course there are hundreds of other examples in multiple markets as well as various language based websites in various countries throughout the world all of which have their own angle for making money online and generating revenue through Amazon Associates.

Please take inspiration from the examples above, plug them into SEM Rush and analyse their data. You never know, you may just stumble across a nugget or two.

If anyone has any requests for content they’d like to see let me know. Any questions just ask below 🙂