Authority Site Project – Month 1

by Will Blears

Authority Site Project – Month 1

by Will Blears

by Will Blears

authority site project - month 1

Welcome to the first month of my authority site project.

Now I must confess that this project actually started in October 2015 and was a seedling which flourished in to something tangible after many, many, many months if not years of it being a thought in my mind.

However this will act as month 1 where I recap over the past 5 months of planning, design and development as well as taking a look at the goals for this project and the plans going forward.

What I will share with you

  • Statistics – I will share the sites monthly growth in impressions, clicks, queries and revenue.
  • Costs – I will openly discuss the costs of both the setup and ongoing costs.
  • Time – I will discuss the time I’ve spent each week on the website.
  • Strategy & Goals – I will share the strategy I am implementing and the short-term, mid-term and long-term goals.

What I will not share with you (yet…)

  • The website URL or the specific market I am in.

This will be announced at some point in the future, probably 6-12 months in to the project.

What is the concept of this authority website?

The concept of the authority site comes from a personal desire to help improve the way in which consumers can find the best products in any given market. A staggering 60% of consumers use search engines for initial product research, now I am not really shocked about this statistic as I already leverage organic traffic from the same consumers who type queries such as ‘best microphone to buy online’ or ‘whats the best wireless headphones to buy’.

However, what I am shocked with is the quality of service that the websites ranking at the top of the search engines provide these 60% of consumers and I am stumped as to why the user experience of these websites changes so little and why very few are really going the extra mile to provide consumers exactly the answers they desire.

This is where my authority site comes in to play, we leverage big data to help answer consumers questions and provide them with the best recommendations for any given market.

The strategy

During the months of October – January I hired a web development team to help design and develop a phase 1 site on an extremely tight budget. They were able to do this but of course with a tight budget comes compromises and corners cut so I am not entirely happy with the end product but it gives me enough to actually launch the website and begin to prove the concept which will be used to provide potential investors with a more tangible business opportunity.

For the next 6-12 months I plan on using an initial business loan of £25,000 to fund the growth of the website with the majority of this loan being invested in content and SEO and 20% being invested in additional web development to help us reach phase 2.

At the end of the first 12 months I am aiming to hit £15,000 in revenue, now that is by no means an easy goal or even at this point a realistic goal. However, to get serious investors onboard these sort of goals need to be set and whilst it’s not going to be easy, I’ve crunched the numbers and it’s definitely doable.

Where is the project right now?

As of right now phase 1 of the website has been completed meaning the site has launched and is fully functional. I am currently investing a very small sum in to SEO and I am slowly link building myself through a new strategy I am working on which includes using contributor accounts that I create to help link build. However, until I successfully acquire the initial business loan of £25,000 the site will not officially launch.

The website is growing month on month but the numbers are tiny since very little is being done to grow the site from a marketing point of view.

The numbers right now:

  • February organic visitors: 351
  • February revenue: $24.04

For the month of March I’ve forecast that organic visitors should hit approximately 500 and revenue of $50.

Month of March priorities & action points

  • Continue the loan application which includes quite a bit of administration and legwork
  • Continue building contributor accounts & guest posting
  • Get the developer to tweak the category pages so we can add a few paragraphs of unique content for SEO purposes
  • Fine tune the entire marketing strategy which includes press releases so once the loan is approved we can launch

That’s all for the first month update, I do hope this is interesting and if you have any questions or have any requests please send them through.

Entrepreneur and Online Advertising Expert. I have 11 years experience in Online Advertising and currently I am the founder of a boutique Paid advertising agency and Affiliate Marketeer.


  1. Hi Will,

    Just catching up on the back articles on your site so you may see a spike in traffic on this site and the youtube channel as I am going through all the published work.

    One thing that really stood out is the $24 in revenue on 351 visitors. This is amazing as I am currently about $2 RPM. You’re currently trending at more than $70 per thousand visitors. Can you share any tips that you’re using for each visitor to be so profitable? Is through affiliates or are you selling your own product?

    Thanks in advance

    • Hi Leo,

      To be honest $24 for 351 visitors is quite poor, considering that I am monetizing the website through Amazon Associates and I am generally hitting the 8 – 8.25% commission rate. It should be much higher and I am aiming for $0.09 per visitor which means for 351 visitors I should of earned $31.59, which actually as I just calculated that isn’t as far off my forecast as I thought it was, still optimisation is needed!

  2. Hey I just found your case study and I am just starting out with affiliate marketing. Could you tell me what contributor accounts are?

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