As part of the Niche Site Journal I have begun recording the monthly performance of revenue, organic traffic and SERPs and will begin to publish these here for everyone to see.
I’ve been monitoring the revenue from Amazon, monthly since the website launched in March/April 2016. I would recommend that everyone does this, it helps to track your success, makes forecasting and investing easier and lastly it will help if and when you come to sell the web property.
As you can see from the graph above, the revenue has been increasing since June 2016 when the site had zero sales, unfortunately, the growth from August to September was negligible, with only a $6 increase. However, I believe October’s performance should hit at least $100 and the site will hit $500 by December 2016.
August vs. September Organic Traffic Performance
Next, let’s compare the performance of impressions and clicks from August to September.
August – Search Console Performance
September – Search Console Performance
As you can see from the two graphs above, the organic traffic was very consistent month on month which correlates with the revenue comparisons. The reason we didn’t see much organic growth in September is difficult to pinpoint, I imagine it’s due to the fact that the keywords I am targeting are quite competitive and will take at least one more month before we see some significant gains.
Interestingly, you can see that on the last day of September there was a significant increase in average positions and clicks, the average position moved from 21.9 to 18.5, hopefully this will increase in to October.
This is all for today, as I mentioned this is just a monthly revenue update for the Niche site case study, please also check out my Authority site case study here.
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