30 Days to make a sale – Keyword Research – day 3

Hi again.

If you are still following along then so far you should have created clear goals for the website you are planning on launching. Secondly, after yesterdays post and video you should have a few ideas for potential markets to enter and hopefully validated those markets to ensure that they would be lucrative if you were to enter them.

Today is all about taking a deeper look in to your market research to uncover low competition, high buyer intent keywords which are absolutely perfect for Amazon Associate websites. I am sure right now you are wondering what exactly are low competition, high buyer intent keywords – so let’s get in to it!

Think you’re brave? Check out my video below! Warning: Northern Accent.

What are high buyer intent keywords?

81% of consumers conduct online research before purchasing a product.

Yes, that is correct and more importantly 60% of these consumers use search engines for their initial product research. This is exactly what we are after, these consumers who are in the active evaluation phase of the consumer decision journey. These are the consumers with the highest buyer intent.

But how do we find these consumers?

Simple. By pre-empting the queries they will use when using search engines for their research.

But wait Will, how the heck do we know what they type?

Through data, lovely, big, fat data!

We know from historical data that the type of queries these consumers use in their search for information include keywords such as ‘best’ & ‘review’ as well as ‘comparison’, ‘compare’ and a handful of others. This should also correlate with the market research you’ve been completing using SEM Rush. Those competitors in the markets you have been investigating are probably ranking for multiple queries which include the keyword ‘best’ & ‘review’.amazon keyword research

Just think back to the video, I mentioned ConsumerSearch.com as being a great place to start, they have structured their entire website based off knowing that these consumers type this type of query and they have spent years optimising and tailoring their content towards this consumer.

Just check out this snapshot to the right, this is just a handful of keywords that this website targets and ranks for.

  • Best Water Filter Pitcher
  • Best Mattress
  • Coffee Grinder Reviews
  • My Pillow Reviews
  • Hot Tub Reviews
  • Best Canned Cat Food
  • Best Pressure Cooker

And there are over 450,000 other queries just like this.

If you are serious about making money from your new Amazon affiliate website you will want to target these keywords.

These are the types of keywords which will convert, guaranteed.

What are low competition keywords?

OK so now you know what type of keywords you want to be looking out for, next you need to understand what low competition keywords are.

First, allow me to explain what I mean by low competition.

A low competition keyword is a keyword which is relatively easy for you to rank in Google for. Now, at this point I am slightly concerned that ‘ranking’ and ‘competition’ in this context is going to go completely over some peoples heads, so if you don’t know what SEO is (which is quite OK, I wasn’t born knowing what it was, it was is a huge learning curve) then head over here and read Moz’s beginners guide.

To find out what a keywords ‘competitive score’ is we can use various tools however my preference has always been to use Moz Pro’s keyword difficulty tool and Long Tail Pro. Both of these tools calculate a keywords competitive score by collecting data behind which websites are ranking for the keyword, including data such as the domains authority, page authority, links to the website and much more. By collecting all of this data and using a formula which has been tried and tested for years, the end result is that we are able to use these scores as an estimate of how competitive a keyword might be which is a great indication as to whether or not we should attempt to rank for that keyword.

Moz Pro’s Keyword Difficult Tool – Keyword Competition Score

For those who use this tool, for a brand new website I would look for a score of 30 or below. For an aged site with 12-18 months worth of data and a domain authority of 25 or above you could go up to a score of 40. For scores passed 40 I’d consider them carefully as many will take quite a significant amount of time and links.

Long Tail Pro – Keyword Competition Score

For those who use this tool, for a brand new website I would look for a score of 35 or below, more preferably 25 or below. Anything under 20 is pretty easy to rank for, between 20-30 is doable and under 35 is doable but expect it to take a bit of time. For anything above 35 I’d again consider it carefully as this would potentially take a significant amount of time and links.

The next step of validating a low competition keyword is to analyse the top 10 SERP results.

How to validate the top 10 SERP results?

Again, this depends on the tools you are using, however if we take the two tools we have discussed so far, then this is how you can validate the SERPs of a keyword with Moz Pro Keyword Difficulty Tool & Long Tail Pro.

Moz Pro’s Keyword Difficult Tool – SERP Validation

Within Moz Pro, simply take the keywords you are analysing and copy and paste them in to the keyword difficult tool. Unfortunately, you can only copy and paste 20 per go, so it means having to repeat the process 50-60 times per day (don’t worry you will soon get used to it).

Once you have done this, you will begin to see the data being generated and appearing on the page such as:

moz keyword difficulty tool

The main thing to pay attention to is the keyword difficulty column which is from 1-100. A score of 1% the easiest, where as a score of 100% is basically impossible (I’ve yet to see a score of 100). The following is a range that I like to look out for, based on my experience:

  • 1% – 20% is easy (3 months maximum to rank)
  • 20% – 30% pretty good (6 months maximum to rank)
  • 30% – 35% a bit tougher (6-9 months)
  • 35% – 40% and a bit more (9-12 months)
  • 45%+ a tough little cookie (12+ months)

To be honest I’ve only tried ranking a 40%+ with one website for a handful of keywords and so far it’s taken 11 months and I am mid first page. However, I am also not the best at SEO. This is just my guide for you, it’s definitely not set in stone and there are so many variables that would affect how long this would take you, but just be wary.

My suggest is to simply start by targeting keywords with a keyword difficulty score of 1% – 25% as there are more than enough there, you don’t need to target keywords that are more competitive than that.

The next step of the SERP validation is to actually look at each individual keywords top 10 results, which you can do simply by clicking view (on the right hand side of the image above). This will load a new screen with the top 10 results and an array of useful, interesting data as you can see below.

moz keyword difficulty tool review

The image above is a graph which shows the domain authority and page authority of each website ranking in then top 10 results for the individual keyword you are analysing. The image below is beneath the image above when the screen has loaded and shows a more in depth analysis in to each page that is ranking from the first result to the tenth result.

moz keyword difficulty tool 2

The most important metrics to focus on are:

  • Domain Authority – the strength of the overall website.
  • Page Authority – the strength of the page that is ranking in the SERPs.

By focusing on these two you are expecting to see at least 2 to 3 websites which have a domain authority in the low 20s and even better in the single digits or low teens.

Long Tail Pro – SERP Validation

The process of SERP validation on Long Tail Pro is a relatively similar approach to the above, the largest difference is the interface and layout of the data.

Once you have calculated the keyword competition of the keywords within LTP, simply click on the keyword you want to investigate further (left hand side of the keyword, you should see an arrow, click to expand). This is an example of what you should see:

long tail pro keyword difficulty score

The above snapshot shows you the top 10 results in the SERPs for the chose keyword you are analysing, in our case ‘best toddler carrier’. You will notice that each domain has a separate keyword competitiveness score, this score is calculated for each website individually which is a nice added feature.

Similarly to Moz Pro, you should initially be focusing your attention towards the following columns:

  • Domain Authority
  • Page Authority

As these are the two most important stats when validating the SERPs for an opportunity. What you want to see is multiple websites with a low domain authority (below 25), even better if they are below 15! In our example above we can see one website with a domain authority of 21 which is a great start.

BIG NOTE: OK, I’ve once again realised there is so much to cover in this daily update that I am missing some absolutely crucial parts in my write up, so I strong advise you to watch the video.

BIG TIP: When focusing on high buyer intent related keywords such as ‘best’ & ‘review’ when doing the SERP validation. If E-commerce websites appear do not get scared it is OK. I’ve seen this a lot and to be honest the majority of times they are only appearing because they have really strong domain authority and there are not better choices. However, when your website comes along Google will hopefully love it and love you and place yours above the E-commerce website.

Why?

Because generally speaking, E-commerce websites have no place in the SERPs for queries such as ‘best carrier for toddlers’ as I mentioned above consumers who are using this query in the search engine are looking to absorb information and recommendations and most retailers do very little to actually educate and advise consumers of what they should purchase. However, you will do that!

I am not saying ignore E-commerce sites completely, just don’t get scared of by the site of them. Secondly, Youtube videos obviously will show a huge DA, again don’t be scared – click through to the Youtube video, see what the channel is and see if it’s actually an affiliate who is ranking their Youtube video (it often is).

When doing my research, whilst I hate competing with other affiliates it does give you a bit of motivation when you see other affiliates ranking in the top 10 because you know if they can, you can. Also, I know from experience affiliates are lazy, so you just have to be less lazy than they are, more hungry than they are and you will win!

What other statistics should you focus on?

  • Page Links – we will cover this in greater detail tomorrow, but if you think you have found a great keyword start digging through the links to the page.
  • Site Age – it’s not of massive importance, but it is awesome to see domains which are very young such as less than 1 year.

To give you an example of a great looking keyword, check this out:

long tail pro awesome keyword 2

The above is just one example of a strong buyer intent keyword with good search volume and very low competition, just look at those domain authorities!

So, that’s it to conclude todays part of the 30 days to make a sale case study.

As always if you have any questions, feedback or need any help reach out via the comment box below, I am more than happy to help.

One Response

  1. Jimmy January 12, 2016

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